PourFest at Latimore Valley Fair

Beverage Vendor Information & Fees

We’re proud to invite craft breweries, wineries, and distilleries to be the featured experience at the E.M.M.R. PourFest at Latimore Valley Fair!

This exciting new two-day event is built around exceptional craft beverages — complemented by local artisans, live music, interactive games, a car show, and great food — all set against the high-energy backdrop of one of Pennsylvania’s most iconic fairgrounds.

As a beverage partner, you are the heart of this festival. We’re creating an atmosphere designed to highlight your brand, showcase your craft, and connect you directly with enthusiastic festivalgoers across both days.

Join us at Latimore Valley Fairgrounds (EMMR) · Friday, June 26th 5 PM  – 9PM & Saturday, June 27th 11 AM – 6 PM as we build a signature summer tasting event that puts craft beverages front and center — and positions your brand in the spotlight.

Vendor Application Deadline: April 1, 2026

Vendor Fees

* Refundable Deposit Policy: This is a rain or shine event. All refunds will be issued by the conclusion of the event. Deposits will NOT be refunded in event of vendor cancellation or no-show.

Setup & Service: Detailed setup times, sampling guidelines, and wristband requirements will be shared after approval.

Must provide free 4oz sample to guests with “drink ticket”(sample glasses provided to guests); ice provided. Permitted to sell to those with wrist bands.

Space and Booth Specifications

• Booth Size: Standard 10×10 ft.
• Location: Booths will be assigned based on availability and festival needs. Requests for specific locations may be noted but cannot be guaranteed.
• Set-Up and Tear-Down Times: 
  • Friday, June 26 2026, Set-Up: 2pm-4:30pm; Tear-Down: by 10pm 

Do not need to tear down Friday night if participating  both days

• Saturday, June 27 2026: Set-Up: 8am-10:30am;  Tear-Down: by 7pm

• Tents and Equipment: Vendors are responsible for providing their own tents, tables, chairs, and any other equipment.

Vendor Requirements

• Permits and Licenses: Beverage Vendors are responsible for obtaining all necessary permits and licenses for their operation. Must hold a valid state alcohol manufacturer/distributor license and provide proof of 1. Temporary Permit (such as Off-Site Sampling Permit, Special Event Beer Permit, Temporary Pouring Permit) 2. Liquor Liability Insurance 3. Certificate of Insurance (COI) naming our venue & event as additionally insured.
• Trash Removal: Vendors must keep their booth areas clean and dispose of waste in designated bins.
• Security: Vendors are responsible for the security of their own booths and equipment.

Product and Menu Requirements

• Menu Approval: Food and beverage vendors must submit a list of items they intend to sell for approval before the festival.
• Pricing: All vendors must display clear pricing for all goods or services.

Health and Safety Guidelines

• Emergency Plan: Vendors should be aware of emergency exits, first aid locations, and the procedure for evacuations in case of an emergency.

Vendor Conduct

• Professional Behavior: Vendors are expected to maintain a professional attitude and conduct while interacting with festival attendees, staff, and other vendors.
• Sales and Promotions: Vendors may not engage in any aggressive sales tactics or distribute promotional material outside of their designated booth area.
• Prohibited Items/Activities: The sale of illegal goods, or the promotion of discriminatory, offensive, or inappropriate content, is prohibited.

Parking and Transportation

• Vendor Parking: Designated vendor parking areas will be provided. 
• Loading and Unloading: Vendors are allowed a specific time window to unload/setup. Once the setup is complete, vehicles must be moved to designated parking areas.
• Transportation of Materials: Vendors are responsible for transporting their materials to and from the festival site. 

Festival Day Operations

• Hours of Operation: Vendors are expected to be open for the entire festival period from Friday 5pm to 9pm & Saturday 11am to 6pm 
• Staffing: Vendors should ensure that they have enough staff to operate their booths efficiently and serve customers throughout the festival.
• Wi-Fi and Payment Systems: If applicable, vendors should have their own mobile payment systems (e.g., Square, PayPal). Wi-Fi access may be available but is not guaranteed.

Additional Notes

• Publicity: Vendors may be asked to contribute to festival promotional materials, including social media posts and website listings.
• Photography: By attending the festival, vendors agree to be photographed or filmed for festival promotion.